What Is Apple Intelligence? A Deep Dive into Apple’s AI Innovations and Key Features in iOS 18 and iPadOS 18

Apple executives frequently tout their new hardware and software as the “best” or “most advanced” yet, though the results don’t always match the high expectations (recent iPad models come to mind). However, the revelations at the annual Worldwide Developers Conference (WWDC) might actually justify some of these bold claims. With iOS 18 and iPadOS 18, we see the typical yearly enhancements in user experience, but it was Apple Intelligence that truly captivated the audience.

Apple Intelligence represents the company’s approach to integrating AI-driven functionalities that have been revolutionizing the tech landscape. Siri, Apple’s voice assistant, is set to receive its most substantial update since its launch 13 years ago, marking a significant milestone.

Below, we break down all the new features coming to iOS 18 and iPadOS 18, along with the transformative potential of Apple Intelligence you can expect this fall.

1. Apple Intelligence Integration: This suite of AI tools will enhance various aspects of user interaction, from improved natural language processing in Siri to advanced photo and video editing capabilities. Apple Intelligence is designed to make everyday tasks more seamless and intuitive.
2. Revamped Widgets: With more customizable and interactive widgets, users can now personalize their home screens extensively. These widgets will offer dynamic content that adapts to user habits and preferences.
3. Enhanced Multitasking for iPads: iPadOS 18 introduces refined multitasking features, including more versatile Split View options and a more intuitive App Switcher, making it easier to handle multiple tasks simultaneously.
4. Advanced Privacy Controls: iOS 18 emphasizes user privacy with new settings that give users greater control over their data. Enhanced app permissions and tracking transparency will offer peace of mind in the digital age.
5. Upgraded FaceTime: FaceTime will see significant improvements, including higher quality video and audio, new effects, and better management of group calls, making virtual communication more enjoyable.
6. Augmented Reality Innovations: Updates to ARKit will provide even more immersive AR experiences, allowing developers to create highly engaging apps and games that blur the line between the digital and physical worlds.
7. Health and Wellness Features: New health tracking functionalities will offer detailed insights into fitness and wellness, with advanced sleep tracking and more comprehensive health metrics.
8. Smarter Siri: Siri’s enhancements include faster response times, better context recognition, and more accurate answers, making it a more helpful assistant in daily activities.
9. Redesigned Control Center: The Control Center will be more user-friendly and customizable, allowing users to tailor the layout to better fit their needs and preferences.
10. Advanced Camera and Photo Features: Photography enthusiasts will benefit from new camera modes and powerful editing tools in the Photos app, along with improved photo organization capabilities.
11. Improved Maps: The Maps app will feature more detailed and accurate navigation, including AR directions and extensive local guides, enhancing the overall travel experience.

These new features and the introduction of Apple Intelligence underscore Apple’s commitment to delivering a more personalized and efficient user experience. The updates in iOS 18 and iPadOS 18 are poised to make Apple devices even more indispensable when they launch later this year.